Echinacea, which are also known by their common name Cone Flower, are bright, tall, drought-resistant and a pollinator's breakfast. Being daisy-like and fragrant, bumble bees, hummingbirds and butterflies flock to them. For years, it was a favorite of the herbal medicine industry and was always one of the greatest wild flowers on the plains. Plant en masse to create curb appeal and help support threatened wild life. Native to the southeastern U.S. and deer resistant. Echinacea Purpurea, commonly called purple coneflower, produces showy, daisy-like, large purple flowers that bloom atop strong stiff stems with broad dark green leaves. The plant is said to have edible and medicinally uses.