Building a bathroom in a basement can be challenging, and often avoided due to high costs or complexity. The Lift Assure brand was created to provide an easy and cost-effective way for DIY consumers to install a basement bathroom toilet without the need for a contractor or the complications of new plumbing. Traditional toilets rely on gravity to dispose of waste, which works well when there is plumbing below the toilet. However, basements typically lack this plumbing, requiring professionals to dig into the foundation to install it for a traditional toilet. This method can be expensive and complex. To address these issues, Lift Assure developed special macerating toilets. Their unique design allows waste to be pumped upward, connecting to an existing plumbing system, thus eliminating the need for a professional and enabling easy DIY installation. Color: White/Ceramic.